The right bait can be the difference between a big day and coming up empty, and the new Z Man Hula StickZ is the perfect choice when finesse tactics are in order. Try it paired with a light jig head, or Texas-rigged, and watch this buoyant bait stand up off the bottom with its tentacles waving seductively. Better still, it’s salt-impregnated ElaZtech construction ensures it’ll last. And last. And last. Available in a variety of proven colors, the Z Man Hula StickZ have arrived.

What separates Elaztech plastics from other soft plastics is their life-like action, natural buoyancy and unmatched durability. Elaztech baits not only look great, they are also up to 10X tougher than other plastics. They resist nicks, cuts and tears, and that means you're likely to catch a lot more fish on Elaztech before having to replace them.