A traditional lure featuring an innovative design theStrike King Chick Magnet Flat Sided Crankbaitwas designed in collaboration with MLF pro Andy Morgan by combining the best attributes of a homemade plug with modern technology Very few people understand the intricacies of a flat side crankbait as well as legendary tournament angler Andy Morgan and this style of bait is steeped in history around Lake Chickamauga where he calls home Capturing the most critical aspects of size shape weight components and ultimately the action that makes a homemade flat side crankbait special Strike King integrated them into the design of the allnew Chick Magnet after being signed off as perfect from Andy The Chick Magnets flat sides and circuit board lip allow for an incredible thump while maintaining a tight wobbling action reaching the perfect depth and deflecting off of cover to draw aggressive reaction bites Throw the Strike King Chick Magnet Flat Sided Crankbait today and youll see why its called the Chick Magnet it attracts the BIG girls